AdSense stopped limiting the number of Ads on a page

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Adsense stopped limiting the number of Ads
A Confirmed Update regarding AdSense Ads from Our Trusted Google Source
We’re always fine tuning our policies to make sure they reflect the current environment. In one recent change, we stopped limiting the number of AdSense ads that could appear on a page and instead now look at the overall balance of content and ads on a page. We think this better takes into account experiences like infinite scrolling and in-stream video. As always, we encourage publishers to keep the user experience in mind and require they have more original content than ads on the page.

In the month August 2016, AdSense has removed the restriction of limiting the Ads units per page. Google has now removed the policy of limiting AdSense ads to 3-Ads per page. Earlier, AdSense had the maximum limit of 3 Text and Display Ads, 3 Links Ads and 2 Search Box Ads, but now you are free from this restriction. That means you can add as much Ads as you want on your page. This is a good news for those bloggers who earn from AdSense. But keep in mind that if you add more Ads than your content then Google may limit or disable ad serving on your pages.


You can now place an unlimited amount of AdSense ads on your page.


The Valuable inventory section has now been updated to reframe the content-to-ad ratio policy from one with specific limitations to one that relies on common sense and gives Google more discretion. See the difference between Old Policy and the New Policy :

Ad limit per page (Old Policy)

Currently, on each page AdSense publishers may place:

  • Up to three AdSense for content units
  • Up to three link units
  • Up to two search boxes

Publishers may not place more than one “large” ad unit per page. We define a “large” ad unit as any unit similar in size to our 300×600 format. For example, this would include our 300×1050 and 970×250 formats, our 750×200 and 580×400 regional formats, and any other custom sized ad with comparable dimensions.

Valuable inventory (New Policy)

Advertising and other paid promotional material added to your pages should not exceed your content. Furthermore, the content you provide should add value and be the focal point for users visiting your page. For this reason, we may limit or disable ad serving on pages with little to no value and/or excessive advertising until changes are made.

Examples of unacceptable pages include but are not limited to:

  • Mirroring, framing, scraping or rewriting of content from other sources without adding value;
  • Pages with more advertising than publisher-provided content;
  • Automatically generated content without manual review or curation;
  • Hosted ad pages or pages without content;
  • Pages that don’t follow our Webmaster Quality Guidelines.

What is the Reason Behind the Removal of AdSense Ad Limit ?

Google AdSense has already announced that AdSense users are free to experiment with the Ads by placing them as they want. Google provoking users to maintain overall balance of content and ads on a page. I think the primary reason behind the removal of Ad limit is : Searches by people are increased a lot about the advertisement related product. By removing Ad limit, AdSense users will use more Ads on their pages and People will be able to find more advertisement products on pages they surf rather than searching them a lot on search engines. Using more Ads will fulfill more products need as per their choice.

My Advice

I have already mentioned above that now you can add unlimited amount of Ads units on your page, but that doesn’t mean you go overboard with the Ads. My Advice is for publisher’s best interest not to go overboard with ads, because it would degrade the user experience on your site. AdSense has explicitly mentioned in their policy : We may limit or disable ad serving on pages with little to no value and/or excessive advertising until changes are made. So you must keep in mind that Ads should not be exceeding your Content. I highly recommend you to use Ads not more than 5 on your page. Use minimum amount of Ads and place your Ads only at the bottom or sidebar of your page. Keep in mind that People don’t like ads but Content.

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